About us RCL 20 Projects Colour Selector Library
Paola Kathuria
Frank Wales
Clients with several projects
Oxford University Press (1997-2005)
Redesign of OED Online
Redesign of OED marketing site
General & technical consultancy
Redesign of OED Online Help
OED Online Tour
OED marketing site
OED Online prototype
@ Limitless Innovations (2000-2003)
Berry Bros. & Rudd
One World Telecom
Scott Morrison Photography
Gratis & personal projects
Paolability Jewellery
Windsor Half Marathon
Psychology of Programming Interest Group
InetUK Usenet FAQ
Other sites by Paola
@ Limitless (1995-1999)
SilverPlatter Health & Safety Publishing
Institute of Physics Publishing
EU & UK ISP surveys
New Millennium Experience
Moorfields Eye Hospital
Ace Records
Embassy of Japan
Reuters Insurance Information Services
IBM Global Networks
Barclays Bank BarclayNet
Sainsbury's Wine Direct
@ Zengrange (1984-1990)
HP-41 Emulator for HP-48
Technical services

Reuters Insurance Information Services web site ~ Reuters

Paola Kathuria & Frank Wales @ Limitless


[RIIS, 1996]
Reuters Insurance Information Services, 1996 (graphic design by Denison Design)

We built a web site for Reuters Insurance Information Services (RIIS) to promote two news insurance information news products. The two products - Reuters Insurance Briefing (RIB) and Reuters Insurance Alert Server (RIAS) - could be used separately or together; one provided regular news briefings whereas the other provided real-time information on demand.

In 1996, these news products were only available as dedicated news feeds using special client software at subscriber sites. The cost of the products were such that Reuters did not expect people to order them online - the main aim of the web site was to encourage visitors to order a free trial.


[Site structure]
RIIS site structure diagram, 1996

The site design had to convey concepts of:

  • activity;
  • timely and current information;
  • depth of information;
  • speed of access;
  • high-quality;
  • business-to-business.

The defined target market of business customers were unlikely to have much web experience; the site therefore had to be very easy to use.

We prepared a site specification which went through several iterations with Reuters. The document described the site structure and described each page in a structured format.

Graphic design

The site's graphic designers, Denison Design, took the idea of the two products which could work together or singly and developed an interlocking device of contrasting colours to represent the two products.

The device appeared whole on the home page and then split on each of the product pages which were colour-coded according to their half of the two-part device (blue or green).


We constructed the web site, including the creation of templates, data files and scripts to process the online forms. The site design called for the use of tables and GIFs, both recent additions to the HTML specification and not yet widely supported by browsers.

In order to provide a sense of immediacy for the site, we wrote software that would extract news items from an existing source and convert them into web pages for use on the site.

Two versions of the site were created (which was hosted on one of Reuter's servers) - one which used tables and animated GIFs and a second that didn't with an adjusted page layout.


The site was to be available only for six months but was so successful in promoting the products that it was up for two years.

We later worked with Reuters on several other projects, including prototyping a frames web-interface to another new product, Reuters Business Briefing.