About us RCL 20 Projects Colour Selector Library
Paola Kathuria
Frank Wales
Clients with several projects
Oxford University Press (1997-2005)
Redesign of OED Online
Redesign of OED marketing site
General & technical consultancy
Redesign of OED Online Help
OED Online Tour
OED marketing site
OED Online prototype
@ Limitless Innovations (2000-2003)
Berry Bros. & Rudd
One World Telecom
Scott Morrison Photography
Gratis & personal projects
Paolability Jewellery
Windsor Half Marathon
Psychology of Programming Interest Group
InetUK Usenet FAQ
Other sites by Paola
@ Limitless (1995-1999)
SilverPlatter Health & Safety Publishing
Institute of Physics Publishing
EU & UK ISP surveys
New Millennium Experience
Moorfields Eye Hospital
Ace Records
Embassy of Japan
Reuters Insurance Information Services
IBM Global Networks
Barclays Bank BarclayNet
Sainsbury's Wine Direct
@ Zengrange (1984-1990)
HP-41 Emulator for HP-48
Technical services

Web site development ~ Institute of Physics Publishing

Frank Wales @ Limitless


The Institute of Physics Publishing hired Limitless to write the software behind an online bookstore that they had already designed and specified. This ultimately involved the development of over 20,000 lines of perl and SQL, and the design and implementation of a web-based administration system to manage the site.

The online bookstore at the Institute of Physics sells the institute's publications. IoP wanted a store with functionality such as topic-based browsing, customer reviews and e-mail alerting in addition to the usual searching and secure shopping features. They created a detailed design document, and hired Limitless to write the software to make it all work.

Frank Wales wrote the software behind the site, in the client's choice of perl on Solaris, with a database based on Illustra, and also designed the web-based administration system used internally to manage the site, ultimately ending up with about 20,000 lines of code. He also wrote extensive web-based documentation of the software to allow IoP to take over its maintenance. The store opened for business in December 1998.