Project

Berry Bros. & Rudd

Cutty Sark Scots Whisky web site

Cutty Sark Scots Whisky, 1997 (graphic design by Denison Design)

We worked with Denison Design to design and build the official web site for Cutty Sark Scots Whisky, owned by Berry Bros. & Rudd.

The site was designed and built in two months from photos and promotional material provided by Berry Bros. & Rudd. We selected the copy for use on the web site, scanned pictures and made both web-ready.

Cutty Sark Scots Whisky history page, 1997 (graphic design by Denison Design)

The site made use of LML, Limitless's extended mark-up language; LML allows a single marked-up page to be created but which appears in multiple forms when requested by the visitor's browser, depending on whether it recognises tables or animated GIFs (both then recent additions to the HTML specification).

Using LML this way kept costs down for the client - it eliminated the need for multiple versions of pages - whilst maximising the number of people who could use the site as intended.

Cutty Sark Golden Jubilee page, 1997 (graphic design by Denison Design)

Denison Design came up with a design route which conveyed a different feel for each of the brands of whisky. The site adopted a general style but brand pages differed in small ways, such as the horizontal strip at the top of pages which matched the brand identity.

Theme IdeaTorrent

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Cutty Sark Tall Ships' Races web site

Berry Bros. & Rudd web site